In today's competitive environment, it is tough to attract sales leads and close sales. It is crucial to explore and integrate promotions and convert them as your customers. Your sales and marketing results will enhance through understanding of what you are promoting and how it works.
Promotion is the key on coordinating your marketing to convey information about your company to your customers.
Gives your company many opportunities
Turns sales leads to qualifying leads
Buying your products and services
Tip
Sales leads are people or companies whom you are in basic contact with and who could be interested in buying your product or service. The sales leads will turn into prospects when you connect with them and get them interested in your products and services. When prospects accept the terms and conditions associated with the purchase of your products and services, and place an order with you, they become your customers.
Using promotion to communicate
Familiarise existing and prospective customers' with products and services
Inform them about your company’s events
Establish your company’s image
Influence prospective customers’ behaviours and attitudes
Create and attract them to your company’s sales channels