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Branding Decisions
Branding Decisions
A brand can defined as name, term, tool or designed that intended to identify the products or services of a seller or company. A brand can also differentiate competitors. These differences can be functional or rational that related to the performance of the brand.
Brand Decision Diagram
Brand Decision Diagram
The following brand decision diagram guides you on reviewing your brand and explores possible ways to address challenges.
Each question is followed by a “YES-NO” option. Select the most appropriate answer and follow the arrows. In the event that you are unsure or your answer is “maybe”, select the “NO” option. Each of the possible solution is provided within this module. Click on them to go directly to the respective sections.
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