Marketing collateral is the term used to describe the materials to your business capabilities and products.

• Business Letterhead

• Business Cards

• Brochures

• Fact sheets about your company

• Product sheets

• Flyers

• Press kits

Tip

Each and every of these items should be linked to your brand image and marketing message.

Marketing collateral helps to communicate easily the key benefits of your business and product to your customers.

• Helps build your credibility

• Influence customer

Tip

It is possible that your brochure, business card or letterhead is the first point of contact they have with your company. Well-designed marketing materials make a good first impression and speak volumes about your business.

Prospects won’t buy your product if you don’t have credibility. To earn credibility, you need to be aware of a powerful, yet understated marketing tool – the look and feel of your marketing materials.