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SCII COE - OMIC - Outreach, Marketing, Influencing & Converting
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Market Assessment
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Competitive Position Analysis
Potential Customers Analysis
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Marketing Mix Determination
Implementation and Evaluation
Branding & Corporate Identity Strategy
Brand Decision and Review
Brand Development
Branding Strategies
Brand Audit
Branding Impact, Metrics and ROI
Trademarks and Brand Protection
Setting Up Your Front End
Marketing Collaterals
Types of Marketing Collaterals
Budgeting for Marketing Collaterals
Audit and ROI for Marketing Collaterals
Digital Presence & Marketing Channels
Digital Marketing Strategy & Blueprint
Website and Digital Presence
Business Listings Via Search Engine Optimisation (SEO)
Social Media Engagement
Going Out There To Get Customers
Outreach, Campaigns, Promotions into Leads, Conversions & Sales
Planning for Outreach, Campaigns & Promotions
Auditing Outreach, Campaigns & Promotions
Generating Leads. Conversions & Sales
Optimise, Adapt and Get Results
Public Image, Public Relations & Advertising
Running Your Own Sustainable Public Relations
Media Relations
Special Events
Trade Shows
Advertising Campaigns
Measuring Marketing Effectiveness and Metrics
Planning for Measuring Marketing Effectiveness
Metrics and KPIs for Marketing Effectiveness
Measuring and Tracking Tools and Techniques
Analysing Performance
Optimising Marketing Spend
Getting Results for Specific Business Types
Online Selling and E-Commerce
The B2B Marketing and Sales Process
The OMIC Strategy
Services
Brand Consultancy
Resources and Guides
Software Tools & Services
Design Tools
ROI Tools
Generating Leads
Social Media Managers
Using Hootsuite
Dashboards
SEO & Digital Marketing Tools
URL Shorteners, Branding & Trackers
Communication & Messaging Channels
Strategic Insights on the Industry
References
Case Studies
Marketing Effectiveness
Toolkits & Templates
Developing a Brand Identity
Market Assessment
Competitive Position Analysis
Best Customer Identification
Marketing Plan
Company Factsheet
Product Factsheet or Brochure
Model Release or Photo Consent Form
Customer Database
Marketing & Promotion Budget
Promotion Plan
Sales Process SOP
Creating RSS Feeds
SCII COE - OMIC - Outreach, Marketing, Influencing & Converting
References: Books, Wiki, Sites, Libraries
General Resources
Resources - KlientBoost
Marketing Resources by KlientBoost
Marketing Toolkit from SMU
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