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Gaining Awareness and Favour from your Target Customers
Gaining Awareness and Favour from your Target Customers
To ensure that your consumers will remember you when they need a product like yours, you should have a public relations because it allows you to connect your company to the community. It can put your company in building goodwill to enter new markets and will gain credibility to decision makers. Advertising is a way to helps you get your message out or spell out to consumers to their benefits from using products and services.
What is Public Relations and Advertisements?
What is Public Relations and Advertisements?
Public relations is a way of communicating and remaining the effort with public to target viewers to remind them about your products, services and brand.
Factors of Marketing Avenues
Target
Objectives
Control
Strategy
Credibility
Example
You have to buy online banner ad space, but you can pitch a story to a news outlet. There is also something called ‘owned’ media which is the content you create for your website, or photos and videos you produce for social media. Now let’s get down to the nitty gritty, and explore some of the other factors that make these two marketing avenues very different.
Tip
Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches.
The Importance of Public Relations
The Importance of Public Relations
The importance of public relationship is to help you create good reputation. Developing good relationships with public will build your company's image.
Building public relations
Know your goals
Identify your shareholder
Determine who you need to take
Example
Public include employees, customers, partners, shareholders, potential investors, media, special interest or lobby groups, government agencies and also the general public.
Tip
Who are the groups of people with whom you need to build goodwill and credibility? Identify who they are and how you can communicate better with them.
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