Marketing Strategy Objectives:

• It provides a blueprint for attaining these marketing objectives.

• It is the building block of a marketing plan.

• It is designed after detailed marketing research.

• It helps an organization to concentrate its resources on possible opportunities.

A marketing strategy is designed by:

• Choosing the target market

• Gathering the marketing mix

Importance of Marketing Strategy:

• Provides an organization an edge over it’s competitors.

• Helps in developing goods and services with best profit making potential.

• Helps in discovering the areas affected by organizational growth

• Helps in creating an organizational plan to cater to the customer needs.

• Helps in fixing the right price for organization’s goods and services based.

• Helps to fix the advertising budget and develops a method which determines the plans.

Ways on Marketing Impacts Growth:

• Awareness

• Lead generation

• Sales support

• Customer retention & growth

• Marketing strategy

Tip

If you run a business-to-business (B2B) company or are responsible for sales in one, chances are you've given more thought to marketing than you did a decade ago. Gone are the days of marketing being ''brochures and golf balls with our logo on them''. Marketing has a major impact on the growth and success of B2B companies now.

A well-defined marketing strategy leads to an increase in the business sales and marketing. This directly impacts the revenue generated as the more you reach out to people, the more they reach out to your business or brand. Of course, the marketing of a business is directly related to the sales it generates.

Fuji Xerox (Australia)

Fuji Xerox is the global market leader in office machines, digital printing, document management and related services.

They had identified the online channel as a source of high-quality sales leads and were looking to develop an online marketing strategy that would increase lead volume without reducing lead quality or increasing average cost.

Fuji Xerox Australia National e-Business Manager Paul Strahl says…

"We had previously realized that the quality of leads from the site was good – we just wanted more of them.

We had dealt with another provider and found their approach to be too generic. Also, they didn’t have a finer understanding of how to tweak Google ads for maximum results.

The Marketing Results approach appealed to us because it focuses on traffic generation and conversion to generate leads. Most other providers only know about one or the other.

As a result of our first project, we doubled monthly lead flow via our website and generated triple the leads from Google for 60% less marketing spend.

Marketing Results offers a very professional service, clear goals and milestones set and delivered.”

Paul Strahl,

National e-Business Manager