B2B/B2C: These stand for “business to business” and “business to consumer,” and explain whether a company sells to other companies or to consumers.
Buyer persona: A composite description of your ideal buyer.
Compelling reason: A reason for which a customer is compelled to buy.
Customer marketing: This is marketing that draws upon your existing customers and includes testimonials, logos, case studies, and more.
Customer profile: A composite description of your ideal company customer.
Call to action (CTA): A phrase that asks the reader, prospect, or lead to take action on something such as “click here,” or “contact us for more information.”
Chief X officer (CXO): This refers to any or all executives with “chief” in their title, such as a Chief Marketing, Sales, or Executive Officer.
Design thinking: A human-centered approach to building products or services that customers love.
Elevator pitch: A value proposition for your product or service that can easily be said in under 15 seconds.
Funnel Marketing: A way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service).
Leads, Prospects, Customers/Clients: Sales leads are people or companies whom you are in basic contact with and who could be interested in buying your product or service. The sales leads will turn into prospects when you connect with them and get them interested in your products and services. When prospects accept the terms and conditions associated with the purchase of your products and services, and place an order with you, they become your customers.
Post-purchase follow-ups: Actions you take after a purchase to encourage repeat buying, increase customer retention as well as cross- and up-sells.
Warm lead / cold lead: Warm leads are those who you have been introduced to by a common acquaintance. Cold leads are those with whom you have no common connection.
Word of mouth (WOM): The process of customers spreading the word about your products or services.