Brand Protection

• A process of protecting the intellectual property of a company

• To protect your brand from counterfeiters

• Protecting company's image and reputation

Tip

Above all, you need to bear in mind that it is not the act of registration, but knowing how and what to protect in your company that gives you the legal edge over your competitors.

Protecting your brand

• Brand registration to the right authorities

• Make sure there is no existing name with your brand mark

• Ownership of your brand

• Right to take legal action

Tip

For registration of brand, you may choose to hire an IP attorney to file the registration on your behalf or do it on your own. You can do simple registrations of brand name and brand mark on your own. For more complicated registrations such as those involving patents, it is advisable for you to seek professional advice and assistance before proceeding.