Your vision is the dream of your Organisation: what your organization believes are the best conditions for it. Imagine how things would look if the issue important to you were completely, perfectly addressed. It might be a world without war, or a community in which all people are treated as equals, regardless of gender or racial background.

Definitions

• Vision – Big picture of what you want to achieve.

• Vision Statement – A picture describing what your organisation wants to accomplish or achieve. For example, your vision may be a successful restaurant or an economically active community.

Example

The No 1 restaurant in the city

Characteristics of most vision statements:

• Understood and shared by members of your organisation

• Broad and simple enough to include a wide variety of local perspectives

• Inspiring and uplifting to everyone involved in your effort

Mission statements are similar to vision statements but they're more concrete, and more action-oriented. Your mission statement should inspire your organisation's members to action. It should include statements on how you will do it.

Definitions

• Mission – General statement of how you will achieve the vision.

• Mission Statement – A general statement of how the vision will be achieved. The mission statement is an action statement that usually begins with the word "to".

Example

To provide unique and high quality fried foods to local customers.

Guiding principles:

• Concise. Try to get your point across in one sentence.

• Outcome-focused. Explain the fundamental outcomes your organization is working to achieve.

• Inclusive. Make broad statements about your key goals. Do not limit yourself by stating the strategies or sectors that are involved project.

Creating these statement can help your organization focus on what is really important and to improve your community when dealing with your everyday plan. Give other individuals and organizations a view of what your group wants to accomplish and focus members on their common purpose.

Advantages of compelling these statement:

• So that your organization knows what you are trying to do.

• So you does not lose sight when dealing with day-to-day activities with your organization.

• People will learn about your organization without having to work hard for the information.

• It is helpful when you are recruiting other people to join your organizations.

Specific about what to achieve

• LG targeted the electronics and telecommunication sectors

Measurable so that you know when you have achieved it

• LG wanted to be Top 3

Ambitious to stretch you and your team to achieve more

• LG’s aimed high even though there were few truly successful Korean companies at that time

Realistic so as not to demoralize

• LG understood the market potential and their own strengths, and set an ambitious yet achievable goal

Time-framed to feel the urgency and focus

• LG had five years in which to become Top 3. Typically, short-term goals are designed to be achieved within 1-2 years, and mid to long term goals around 3~5 years, depending on the industry.